Medici Ermete has managed to get well established around the world in the last decades thanks to the success of its wines.
Born in Reggio Emilia in 1965, Alberto Medici earned his degree in Economics at the University of Parma. Along with his cousin, Pierluigi, and his sister, Alessandra, Alberto represents the fourth generation of a family that has devoted itself to viticulture and winemaking for over a hundred and twenty years. The Medici family’s dedication has been rewarded by the success of its wines worldwide. In fact, today Medici Ermete wines are exported to more than sixty countries around the world.
Alberto Medici joined the family business in 1994. Focused on sales and marketing for over 20 years, he has worked to communicate the unique beauty of Lambrusco wines and Medici Ermete’s special approach in crafting them. His message has been resoundingly reinforced by elite accolades such as Gambero Rosso’s coveted “Tre Bicchieri” award and the Grand Trophy earned at the 2011 International Wine Challenge in London.
Along with his father, Giorgio, Alberto oversees the production of Medici Ermete's top wines. He chaired the Young Entrepreneurs Association of Italian Wine (AGIVI) from 1998 to 2001. And in 2002 he was elected to the Board of the preeminent Italian wine association, Unione Italiana Vini, a prominent position he continues to hold.