Over the past two weeks, The Seeker and Maison Louis Jadot reached an important social media milestone. The Facebook following for both brands has surpassed 100,000, with fan engagement levels that exceed those of competitors and industry averages.
On Dec. 4, 2013, The Seeker exceeded 100,000 FB Likes. The Facebook engagement rate for The Seeker is 8.9%, nearly twice the average engagement rate of 4.9% for pages with 100,000 or more fans, according to an AgoraPulse study of 5,000 profile pages across 168 industries. Although this is not the only important brand metric, it does indicate the high level of interest and involvement that consumers have with The Seeker wines, which has continued to be a success story since the brand was launched.
On Dec. 11, 2013, Maison Louis Jadot passed the 100K mark for Facebook Likes, a clear indicator that Jadot’s customer interest continues to be strong. With 100K FB fans, Jadot has surpassed competitors by a good margin. In comparison, Georges Duboeuf has 50,000 fans and Duboeuf’s HobNob has 70,000 fans.