About the Brand

Drawing from the Cakebread family’s 50 years of fine winemaking experience, Bezel crafts quality, fruit-forward wines to elevate your everyday wine drinking occasion. We believe everyday occasions deserve special wines. That’s why we created Bezel wines – to offer a glass as great as the people who come together to enjoy it. The name Bezel refers to craftmanship, like that in watches or jewelry, or in the case of the Cakebread family, the craft of winemaking. We carefully select grapes from the regions best suited to reflect the varietal and craft wines that express the unique personalities of their regions.