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In 1970, with his cousin Piero Antinori, Nicoló convinced his father to allow the commercialization of Sassicaia.
Marchese Nicoló Incisa della Rocchetta
Marchese Nicoló Incisa della Rocchetta was born in Rome and lived there until 1942 when his family moved during World War II to their Tenuta San Guido estate in Bolgheri, on the Tuscan coast. In 1948, he entered l’Institut Le Rosey in Rolle on the shores of Lake Geneva, where he became fluent in English and French. Nicoló graduated from the University of Geneva in 1959 with a degree in economics, followed by a brief stint with a Swiss brokerage firm.
Managing Family Concerns
Among his many projects, Nicoló helped run the family’s famed 1,977-acre Dormello-Olgiata thoroughbred stud-breeding farm in Rome. When the horse farm was moved to San Guido, he worked to develop the Olgiata estate, on the outskirts of Rome, into one of Europe’s finest golf courses, with 27 holes surrounded by its own posh community, where he also organized international golf tournaments, including the 1968 World Cup.