Originally reserved for the family’s private cellar, this exclusive high-end blend is the result of a request by the Swarovski family to create the best wine to enjoy among their friends. Its grapes come from the winery´s oldest vineyards, between 50 and 90 years old. A truly unique wine, it is a special selection of the best barrels of Malbec, Merlot and Cabernet Sauvignon, which results in a harmonious, complex and elegant blend.

94 Points
2019 vintage
Harvest Note
One of the best vintages of the last two decades, 2019 was a cool and dry season, yielding fruit with freshness, intensity, and incredible longevity.
Tasting Note
Intense ruby-red color, with aromas of bay leaf, plum, cherry, and cinnamon. Silky ripe fruit, fresh acidity and fine knit tannins carry throughout the finish. Incredibly complex, Privada drinks more like a Bordeaux than an average Malbec.
Food Pairing
Pair with rich flavors like braised meats, osso bucco, mushroom sauces, and sharp, nutty cheeses
Technical Data
GRAPES: 40% Malbec, 30% Cabernet Sauvignon, 30% Merlot
APPELLATION: Luján de Cuyo
PH: 3.45
ACIDITY: 6.67 g/l
ABV: 14.7%
AGING: Aged 16 months in French oak barrels and 6 months in bottle
Unique Selling Points
  • One of the most awarded red wines from Argentina
  • Previously reserved solely for consumption by the Swarovski family
  • Inspired by Bodeaux, with Malbec leading the blend

About the Grape

Cabernet Sauvignon
Cabernet Sauvignon is adaptable to various growing conditions, and is known for its low yield and late ripeness. It generally produces full-bodied wines with substantial acidity and tannins.
Well-made Malbec is a dark, perfumed wine with rich, blackberry and damson plum fruit, aromas of violets and tobacco, and ripe, juicy tannins. In France, may be mineral, structured and austere.
Merlot makes plump, succulent wines to drink young or opulently massive wines for aging. Has silky, blackberry and currant fruit, with spice, earth, tobacco and chocolate notes, and soft tannins.
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