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Medici Ermete

Cold, Fizzy and Fun: The Lambrusco Revival

May 29, 2026

Over the past few years, the battle to get bubbles out of the celebration ghetto has finally been won. U.S. consumers are at last open to drinking sparkling wines with myriad foods and seem to truly understand what a great pairing they can be for so many dishes and occasions. Combine a greater interest in sparkling wine with more off-the-beaten-path tourism and a need for affordable wines, and it is no surprise that Lambrusco has gained traction.

Most of Lambrusco’s competitors are more expensive and often less flexible in terms of food pairings. Champagne, crémant, prosecco and domestic sparklers can also cost much more.  Lambrusco brings a sense of festivity to the table. “I love that Lambrusco is joyful without being unserious. It has bubbles, chill, red fruit, acid, sometimes a little tannin and usually a price point that lets people actually drink the wine instead of just admiring it. With bright ribbons of acidity, red fruit and yeast notes, Medici Ermete Unique Metodo Classico Rose Brut 2022 has a persistent creamy bead and a long finish.

Excerpt Taken From: Alcohol Professor
Author: Liza Zimmerman

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