Amaro Lucano was created in Pisticci, a small village in Basilicata in the province of Matera. This still closely guarded secret recipe was created by Pasquale Vena in the back room of the Vena cookie bakery.
The Vena Company became the official purveyor to the Royal House of Savoy. Amaro Lucano became well known and appreciated all over Italy.
After a period of expansion production was halted due to the Second World War and the lack of raw materials.
After the war the business reopened and production started up again. Thanks to the hard work of the founder Pasquale Vena’ s sons Giuseppe and Leonardo the family business became a consolidated company.
The company moved to Pisticci Scalo, where it opened its new plant. In the same year production reached 117,000 litres.