About the Brand
Points of Distinction
- Lucano has produced quality liqueurs since 1894
- Time tested traditional methods combined with a focus on innovation
- Lucano products are now enjoyed all around the world
1894
Amaro Lucano was created in Pisticci, a small village in Basilicata in the province of Matera. This still closely guarded secret recipe was created by Pasquale Vena in the back room of the Vena cookie bakery.
1900
The Vena Company became the official purveyor to the Royal House of Savoy. Amaro Lucano became well known and appreciated all over Italy.
1940
After a period of expansion production was halted due to the Second World War and the lack of raw materials.
1950
After the war the business reopened and production started up again. Thanks to the hard work of the founder Pasquale Vena’ s sons Giuseppe and Leonardo the family business became a consolidated company.
1965
The company moved to Pisticci Scalo, where it opened its new plant. In the same year production reached 117,000 litres.
1970
The company grew in Italy and abroad, adding new liqueurs to their range of products: Limoncello, Sambuca and Caffè.
1980s – 1990s
The company invested in large advertising campaigns which boosted the reputation of Amaro Lucano and transformed it from a local product to one that was appreciated all over the world.
2014
To celebrate the company’s 120th Anniversary, the Anniversario line was launched.
2015
Lucano deepened their commitment to quality by producing Limoncello made from certified PGI Sorrento Lemons.
