You may have already noticed it – a renewed sense of energy emanating from Italian wines and spirits. Familiar names and storied labels now resonate in fresh, contemporary ways, engaging us differently than before. The reason behind this shift isn’t accidental. It’s the work of a new generation – intentional, globally experienced and quietly reshaping what it means to carry legacy forward.
For Leonardo and Francesco Vena, the future of Lucano 1894 is rooted in something far deeper than nostalgia. As fourth-generation custodians of their family’s 130-year legacy, they are not only preserving the cultural power of their amaro, they are evolving it into a dynamic lifestyle brand with purpose and global reach. Since joining the family business and becoming co-CEO’S, they have pulled from their backgrounds in economics, law and global market research to spearhead international expansion and launch new products, like Lucano Zero, a nonalcoholic version of their signature amaro. They’ve also invested in packaging restyling to keep the brand fresh and relevant and streamlined production for greater efficiency. Together, they oversee a broader group that includes Mancino Vermouth, and GIASS Milano Dry Gin – a portfolio that celebrates Italian heritage with a forward-looking spirit.
Excerpt Taken From: Decanter
Author: Decanter Staff
