Cgr_winery_and_scenery Craggy Range's Giants Winery, Hawkes Bay

Founded in 1997, Craggy Range is a family owned winery, focused on becoming one of New Zealand’s great wine producers. The Peabody’s own multiple estate properties, including: Te Muna Road Vineyard in Martinborough and the Gimblett Gravels Vineyard and Kidnappers Vineyard in Hawkes Bay.

Cgr_te-muna Te Muna Road Vineyard, Martinborough

Craggy Range

About the Brand

from: New Zealand

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Points of Distinction
  • A focus on quality across all areas of the business, from Viticulture to Winemaking
  • Serves as a benchmark ambassador for the high quality of New Zealand’s wines
  • Owned by Terry and Mary Peabody, with a 1,000 year legacy for the brand to continue within the family
  • Fruit is grown in key winegrowing properties in Hawkes Bay and Martinborough
  • Critical acclaim: consistently outstanding (90+) scores, exceeding competitors in all categories, vintage after vintage

Craggy Range exclusively crafts single-vineyard, terroir-driven wines and is a benchmark ambassador for the high quality of New Zealand’s wines. Founded in 1997, Craggy Range consists of two estate properties, Te Muna Road Vineyard and Gimblett Gravels Vineyard and two wineries, Gimblett Gravels and Giants (under the escarpment of Te Mata Peak).  Each vineyard has a separate soil structure, distinctive climate and unique topography, which allow Craggy Range to produce a diverse portfolio of wines.

Two Plans Converge

The idea behind Craggy Range Winery began when Terry Peabody and his wife Mary decided they wanted to create a family legacy, one that could be handed down to future generations. They decided they would create a wine estate somewhere in the world with their desire stemming from the family's love of fine wine. There was one condition - Terry didn't want to buy into an existing vineyard, rather he wanted to select bare land, an untouched site to ensure a focus on quality from the very beginning.

A small property in Hawke's Bay's Tukituki Valley was identified. A dramatically beautiful site nestled to the east of the massive Te Mata Peak and overlooked by the Craggy Range Mountains. This was to be the home for the Craggy Range winery, cellar door and famed restaurant, Terroir.

About_people_terrymarypeabody Terry and Mary Peabody

The Gimblett Gravels Story

The first land acquisition was the now eminent, Gimblett Gravels District of Hawke's Bay. The last remaining parcel of high-quality winegrowing land in the district. Originally owned by the Gimblett family and used as a winter paddock for cattle and sheep, the 250-acre property was purchased in 1987 as a proposed gravel mine and quarry by an international concrete company. In 1989, a coalition of local growers, opposed the company's attempts to proceed, citing the property's viticultural potential. After two losses in the legislature, the company offered the land for sale in 1997, and, fittingly, Craggy Range Winery acquired it.

Increasing Vineyard Holdings

The Peabodys' second acquisition occurred during their first visit to Hawke's Bay in 1998. Seduced by the Tukituki property, they purchased it as the site of their beautiful winery and small but very special Chardonnay vineyard. In mid-1998 the family acquired the third vineyard property, the spectacular, 350-acre Te Muna Road Vineyard in the Martinborough District.

The Family Collection, Limited Editions and Prestige Collection

Craggy Range produces three lines of wines under its label: the Appellation Collection, Family Collection, and the Prestige Collection. The Appellation Collection was created predominantly for by the glass pours on trade accounts.

The Family Collection and Prestige Collection wines are all single-vineyard estate wines, produced from parcels planted to varieties specifically suited to each soil profile, bottled under a varietal designation. The key difference between the two is that the Prestige wines are available in select markets and on a limited basis, while the Family Collection wines are widely available. Fruit for these wines comes from all of Craggy Range’s estate vineyards.

The Prestige Collection is a range of single-varietal and blended wines sourced from select estate terroirs that yield fruit of exceptional quality, expression and complexity. Produced on a small scale, they bear proprietary rather than varietal names. Fruit for the Prestige Collection comes from the Gimblett Gravels (Le Sol and Sophia) and Te Muna Road (Aroha) vineyards.


Two winemaking facilities, both located in Hawke's Bay, serve all production. The beautiful Giant's Winery, opened in January of 2003 and located on the Tukituki estate, is specifically designed for and dedicated to the production of Craggy Range's Prestige Collection Bordeaux (Sophia) and Hawke's Bay Chardonnay from the Gimblett Gravels and Tukituki estates. Architecturally inspired both by tradition and innovation, it is also the site of the visitor center, luxury guest lodge and cottages, administrative offices and a classic French country restaurant called Terroir. A second, larger winery on nearby Highway 50 is technologically advanced and different in focus and feel, and produces primarily Sauvignon Blanc and Pinot Noir from the Te Muna Road estate and Merlot and Syrah from Gimblett Gravels. It also houses the laboratory.

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