Kobrand Corp. is backing passion fruit liqueur brand Alizé with an outdoor campaign this summer focusing on the New York metro area. The push, titled “Life is more fun in color,” includes more than 350 individual ad units across outdoor venues throughout New York City, and coincides with a tasting campaign on the brand taking place throughout New York state. Alizé includes Red Passion, Blue Passion and Gold Passion variants.
P. Diddy works up a sweat during his performances, and one of the liquids on his “must have” list is Alize.
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An Affair to Remember. New Year’s Eve is just around the corner, but with a little planning, anyone can toss…Pair a sparkling wine with a splash of passion fruit-flavored Passion for a festive “champagne” cocktail.
The sunny, opaque orange/yellow color reminds me of apricot juice.