In 1970, with his cousin Piero Antinori, Nicolò convinced his father to allow the commercialization of Sassicaia.

Tenuta San Guido

Marchese Nicolò Incisa della Rocchetta


Marchese Nicolò Incisa della Rocchetta was born in Rome and lived there until 1942 when his family  moved during World War II to their Tenuta San Guido estate in Bolgheri, on the Tuscan coast. In 1948, he entered l’Institut Le Rosey in Rolle on the shores of Lake Geneva. Nicolò graduated from the University of Geneva in 1959 with a degree in economics, followed by a brief stint with a Swiss brokerage firm.

Managing Family Concerns

Sassicaia was born from the passion, drive and foresight of  Mario Incisa della Rocchetta, who was experimenting with cabernet sauvignon grapes on the Bolgheri hills since the 1940's. This experiment,  that was initiated to produce a "family wine", turned  into a national and then  international success, when his son Nicolò, who is currently running the estate, took over  the  management  in the 1970's.  Nowadays  Marquis Nicolò perpetuates the tradition of  Tenuta San Guido estate, considered by many  to be the birth place of Tuscan Cabernet, still following his father's teachings and philosophy.  He is also running the  famed English thoroughbred horses stud-breeding  farm “Razza Dormello Olgiata”, which  is since the 1930’s the other main activity of the Incisa family.

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