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Alizé Passion

“Life is More Fun in Color” this summer with Alizé in New York

May 12, 2014
Station Domination: Fordham Road & Grand Concourse

Alize, the original premium passion fruit liqueur imported from France, is pleased to announce the launch of its new campaign “Life Is More Fun In Color” in New York this summer. Starting May 12th and running through the summer, the streets above- and under- ground of New York City will feature the vibrant and colorful look from Alizé: over 350 individual ad units across bus stop shelters, subway platforms and outdoor boards in Queens, Brooklyn, the Bronx and Manhattan will display the lively brand’s visuals. Consumers will also be able to enjoy the unique and all-natural flavors of Alizé with tastings organized throughout the state of New York.

Introduced to the United States from France by Kobrand Corporation in 1986, the Alizé Passion product line boasts three delicious flavors, made from all natural ingredients that stand alone or blend beautifully with other premium spirits and mixers. Whether blended into margaritas, shaken in martinis, used to elevate refreshingly delicious punches or drizzled atop Champagne, Alizé is a must-have for any summer enjoyment.

For more information on the Alizé product line and delicious recipe ideas, please visit, and

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