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Kobrand’s Tour d’Italia 2013: A Smash Success Across the U.S.

October 23, 2013
Kobrand Tour d'Italia

Over ten days in September, Kobrand held the Tour d’Italia, a series of trade and press tastings along with consumer wine dinners in eight locations across the U.S.: northern New Jersey, Buffalo, Atlanta, Orlando, Austin, Denver, Las Vegas and Los Angeles.

Trade tastings included a 90-minute seminar moderated by Jennifer Simonetti-Bryan MW. Owners or winemakers gave short presentations, including: Alberto Chiarlo with Michele Chiarlo Cerequio Barolo DOCG 2009, Emilia Nardi with Tenute Silvio Nardi Brunello di Montalcino Manachiara DOCG 2006, Giovanni Folonari with Tenuta di Nozzole Il Pareto Toscana IGT 2010, Giovanna Moretti with Tenuta Sette Ponte Oreno Toscana IGT 2011, Piero Incisa della Rocchetta with Tenuta San Guido Sassicaia 2010, Roberto Pighin with Fernando Pighin & Figli Pinot Grigio Collio DOC 2012 and Sandro Boscaini with Masi Agricola Mazzano Amarone della Valpolicella Classico DOCG 2001.

Journalists and other attendees offered energetic praise and were impressed with the wines, winemakers and the event presentations. Food blogger Rashmi Primlani called the Orlando event an “incredible trade show tasting.” In Austin, Galveston Monthly wine writer Sandra Crittenden noted, “It is a great time to be an Italian wine lover in Texas.” Of the Los Angeles event, wine blogger Michael Perlis felt, “This was definitely a great way to learn more about Italian wines.” In Las Vegas, wine blogger E.C. Gladstone observed, “Tasting Italian wines is a process of endless discovery: there are so many regions and so many varieties and so many styles, it seems as if there is always something new.” Also in Vegas, educator Alice Swift enthused, “The walkaround portfolio showcase and tasting was a wonderful experience. Such great wines, but so little time!”

Tour d’Italia 2014 and 2015 are already being planned, each featuring different U.S. markets.

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