With the International Exhibition of Wines and Spirits’ 55th edition just around the corner, Veronafiere and Vinitaly are pleased to announce the Vinitaly Roadshow in Princeton, New Jersey, in collaboration with ITA – Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation. Both Veronafiere and Vinitaly International see this event as a natural fit for the “Italy is simply extraordinary: Be IT” campaign.

Building on the excitement for Vinitaly’s full return in April 2023, the New York Roadshow will extend an exciting preview of this upcoming Spring with the New Jersey Italian wine community. Hosted at Salt Creek Grille, this Roadshow will feature a tasting of Italian wines from all 20 wine regions, a light lunch, and a meet and greet with USA-based VIA Italian Wine Ambassadors.

Institutional representatives from Veronafiere, ITA, and Managing Director of Vinitaly International Stevie Kim will be readily at hand, serving as key brand ambassadors who will share the various opportunities to attend Vinitaly 2023. More specifically, they will lead a presentation on the Vinitaly 2023 “Marathon” (which includes Vinitaly, Vinitaly International Academy, 5StarWines & Wine Without Walls, and OperaWine). This presentation will also share how to qualify for the Buyers’ Program, an exclusive opportunity for selected wine trade operators to meet and engage with the best Italian wine producers.