SAKE DAY is the largest and longest standing Nihonshu no Hi sake celebration outside of Japan and is sponsored by True Sake. Ticket proceeds will benefit a non-profit organization.

The event occurs every October 1st or the closest Saturday to that date, lasts for 4 hours, is attended by over 1,000 guests, and does not charge vendors/exhibitors a table fee. Guests receive a commemorative tasting cup, program, and have access to tasting over 300 imported and local craft sake, including the ceremonial Welcome Sake.