Joto’s mission is to serve as a bridge between Japanese artisanal sake and the American market
Henry Sidel
Founder & General Manager

Henry Sidel is the Founder and General Manager of Joto Sake, the sake division of Kobrand Wine and Spirits.  Henry started Joto Sake LLC in 2005 with the vision of creating the most selective and respected sake importing company in the U.S.  He grew the company from three breweries with distribution in one State to nine breweries with distribution in thirty States, covering all major markets.  Joto means “highest quality” and this was the guiding principle for Henry and his team.  Before starting Joto Sake, Henry held management roles at Belvedere Vodka/Moet Hennessy, Brooklyn Brewery, and Ciao Bella Gelato. 

In 2016, Joto Sake was acquired by Kobrand Wine and Spirits.  As General Manager of the Joto Sake Division, Henry reports directly to Kobrand’s CEO, Bob DeRoose, who has championed Joto’s growth within Kobrand.  Today, Joto Sake and Kobrand import from 10 family-owned sake breweries, all in different regions of Japan: when combined, they represent 1,971 years and 73 generations of family, sake-making history.

Joto
Watch Videos
Joto Types of Sake Video
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Joto Types of Sake Video
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Joto Sake- Yasunobo Tomita, Shichi Hon Yari, Cooling Down Rice and Adding Koji
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Joto Sake - Rice from Steamer to Cooler
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Joto Sake - Adding Kakemai to Brew Tank in "Sandan Shikomi"
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Sake Making, Sprinkling the Koji-kin
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Kinomoto Town Profile
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Shichi Hon Yari, The Seven Spearsmen
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Inekari, Rice Harvesting, Expertise
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Sake Making, Step 3--Senmai, Washing Rice
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A Mystery of Sake Making
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On Local Sake Rice
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How Sake Rice is Different from Cooking Rice
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Sake 101, The 3 Basic Levels of Premium Sake
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Sake 101, The 3 Basic Levels of Premium Sake
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Joto Yuzu is here!
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Serving Warm Sake
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Warming Sake 101
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The Truth About Warm Sake
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Sake Ceramics
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