Raffaele Boscaini’s family has produced wine in Italy’s Veneto region for seven generations. Like his father, Sandro, Raffaele is an expert in the art of wine production with a deep affection for the land of the Veneto and its wines.
General Coordinator of Masi Technical Group, Marketing Director and Global Brand Ambassador
A Multi-Faceted Background of Technical, Trade, Wine and Marketing Expertise
After studying land surveying, Raffaele earned an advanced degree from the Wine and Spirit Educational Trust in Great Britain. Before entering the family business, Raffaele gained on- and off-premise wine experience in the U.K. working at Berkmann's Wine Cellars and Oddbins, the well-known wine & spirits retail chain.
For several years, Raffaele has been general coordinator of the Masi Technical Group, a team of wine professionals representing a variety of disciplines including enology, agronomy and marketing. The technical advances and high quality of Masi wines can be attributed to the ongoing efforts of the Masi Technical Group.
Raffaele has recently been named marketing director at Masi. Along with father Sandro and sister Alessandra, Raffaele is a global brand ambassador for Masi who covers the markets of North and South America and Europe. He has also been a speaker at the annual Society of Wine Educators conference. Since 2003, he has been a member of the Super Jury for the International Wine Challenge in London.
An Evolving Executive Profile
Raffaele was a board member for the young businessmen’s association, the Gruppo Giovani Imprenditori di Confindustria di Verona, from 2007-2010. In 2011, he became President of the food business association, the Raggruppamento Agroalimentare di Confindustria Veneto. In addition, Raffaele is a board member of Unione Italiana Vini, part of the committee that oversees the impartiality of Siquria (the Italian organization that monitors the quality and traceability of foodstuffs) and part of the Seminario Permanente Luigi Veronelli.