Revolutionizing the approach to winemaking in the Veneto region, the Masi Technical Group at once drives innovative exploration while respecting the historic winemaking methods that lend inimitable character to their wines.
Masi Technical Group
In the 1980s, advocating for innovation and research while respecting tradition, Masi President Sandro Boscaini promoted a new way of working in the wine world with the creation of the Masi Technical Group.
This team of experts has individual specialties that range from viticulture to oenology, from laboratory work to marketing.
As a team, they explore modern winemaking techniques in conjunction with the rediscovery and re-evaluation of traditional methods and indigenous grape varieties. The team often collaborates with universities and other professional bodies.