Masi’s commitment to the environment results in sustainable, quality production in the Veneto, Argentina and Tuscany.
Care for the environment marks the entire Masi production process and is an integral part of company spirit, culture and philosophy. Masi’s respect for nature and deep roots in tradition are reflected in its exacting and painstaking viticulture, practiced on the finest terroir in the Veneto.
“Masi’s commitment to the environment and the entire winemaking process are the factors that give us sustainable and quality production,” adds Sandro Boscaini, President of Masi Agricola. “We already export our philosophy of care and respect for nature together with the grapes and production techniques of the Venetian regions to our Masi Tupungato estates in Argentina, and have done for years now. An oasis of biodiversity has been set up inside the property and we have protected 11 cerros (small hills) with their local species of flora and fauna. We also use organic agricultural methods at the estate on the hills of Cinigiano, next to Montalcino, whose establishment marked the return of Dante’s descendants, the Alighieris, to Tuscany.” Soon, Argentinian wines Passo Doble and Passo Blanco and Tuscan wine Poderi del Bell’Ovile will be able to use the organic wine logo on the bottle.
VIVA Sustainable Wine: Promoting Sustainability Alongside the Ministry for the Environment
Along with other Italian wineries (including Michele Chiarlo), Masi has signed the Ministry of the Environment’s environmentally-aware project “VIVA Sustainable Wine.” On April 7, 2013, at the Vinitaly trade show, Masi presented an innovative label to be used on its Tuscan wine, Poderi del Bell’Ovile Serego Alighieri. The label bears the symbols of the 4 factors – air, water, vineyards and territory – that will measure the impact of wine production regarding sustainability in a voluntary code of practice and will suggest ways of improvement.
Masi was selected to represent the Veneto region in an important initiative promoted by the Ministry for the Environment, “Safeguard of Land and Seas.” The aim is to establish Italian wine as "one of the most identifiable components of our culture of management and protection of the rural environment and farming countryside, associated with product safety and consumer health."
Already underway, the pilot project will take three years and will measure the sustainability quotient for the entire wine production process from vine to wine, beginning with a calculation of the "footprint" of water and carbon consumption. Its purpose is to measure the environmental impact of vineyards by using data relative to vineyard management, such as the presence of greenhouse gases, water resources, economic, human and social factors, and the cultural effect of viticulture on territorial promotion. The scheme will certify environmental quality for the entire production process and will be made visible through a Ministry-sponsored logo.
Masi and Serego Alighieri Choose Organic Agriculture in Tuscany
The purchase of the "Poderi del Bello Ovile" vineyards marks the return of the Conti Serego Alighieri family to Tuscany, accompanied by a commitment to preserve the area’s environmental biodiversity. In the Cinigiano hills, on the border of the Montalcino district, the estate has adopted organic viticulture. The vineyard is in the process of certification and its wine, the intense and perfumed Tuscan red from Poderi del Bello Ovile, will soon be able to use the organic logo on its label. Using organic methods means underlining the authenticity of the vineyard environment, using organic substances and avoiding synthetic products, promoting biodiversity and, in general, applying all vineyard management practices needed to guarantee the most natural and hence most sustainable environment possible.
MTG’s Experimental Vineyard to Study Conservation and Native Grapes
On a piece of land belonging to the ancient Serego Alighieri estates, the Masi Technical Group has established an experimental vineyard dedicated to conservation and varietal comparison using clones of vines that are native to the Veneto. 48 different varieties have been planted in sufficient quantity to make micro-vinifications feasible. The experimental project is being carried out in collaboration with Prof. Attilio Scienza's Department of Viticulture and Oenology at the University of Milan and the Rauscedo Co-operative Nurseries.
Organic Viticulture for Masi Tupungato Wines
For this project, Masi took grapes and production methods of the Veneto to Argentina, together with Masi’s philosophy of care and respect for the environment. Vineyards in Mendoza’s Tupungato Valley, at the foot of the eponymous volcano, have always been cultivated with particular respect for the Argentinian land that hosts us. In fact, the dry climate is particularly suitable for growing ripe and healthy fruit, which also helps us to avoid any invasive procedures. Thanks to an expert viticultural programme, Passo Doble and Passo Blanco wines unite the exuberant Argentinian nature with the attractive elegance of Venetian style, and will soon be able to display the organic trademark on their packaging, once certification is complete. A nature preserve has been set up within the estate to provide an oasis of biodiversity where 11 cerros (hills) are protected with their numerous species of local flora and fauna.