April 25th, 2018 (Purchase, NY) — Kobrand Corporation, a leading wine and spirits importer of hand-selected brands from around the world, is proud to announce the addition of the renowned Lucano brand to its fine wine and spirits portfolio. This addition, effective April 18, 2018, allows Kobrand to complement its premium spirit offerings with the third-largest Amaro brand recognized worldwide. Kobrand is proud to represent the iconic Lucano Amaro and Lucano Anniversario Amaro, along with Lucano Limoncello, Sambuca and Cordial Caffé products throughout the United States and Caribbean Basin.
Lucano was created in 1894 in Pisticci, a small village in the province of Matera when Founder Pasquale Vena developed the secret Amaro recipe in the back room of his family bakery. Since then, the recipe has been handed down from generation to generation in the Vena Family. “Our Amari are made of a unique blend of more than 30 herbs, and it is this secret combination that creates their unique taste, enjoyable for all occasions,” explains Leonardo Vena, the founder’s great-grandson and CEO of Lucano. “They are enjoyed around the world neat, chilled, with ice, in a cocktail or simply with orange zest; the versatility of the products make them mixologists’ favorites,” he added. Beginning in the 1970’s, the Vena Family expanded its offering with Sambuca and Cordial Caffé. In 2015 the company added Limoncello Sorrento PGI (protected geographical indication), a 100% natural liqueur with no artificial colors or preservatives.
“The cordials from Lucano are seamless additions to our portfolio, built around long-standing relations with family-owned-and-operated businesses. Not only is the Amaro category growing rapidly in the mixologist community, but the product is also a key element of the traditional Italian meal and was a missing piece to our strong Italian portfolio. We found the right partner in the Vena Family,” explained Robert T. DeRoose, President and CEO of Kobrand Corporation. “We are very excited to join forces with Kobrand Wine & Spirits. Our two companies have similar values and our products have found their home within Kobrand’s fine portfolio. Our dedicated teams, working hand in hand, will enable us to reach our full potential in the U.S.”, added Francesco Vena, Co-CEO of the Lucano Group with his brother Leonardo Vena.
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