April 20, 2017

Champagne Taittinger’s Leading Lady on the Risks of Making Fine Wine

The business of making fine wine is inherently risky. There is the unpredictability of weather to consider, of course, but for the most creative winemakers, much of the risk lies in deviating from accepted tastes and traditions. For Vitalie Taittinger, heir to and global ambassador for one of France’s great Champagne houses, such risk-taking is sown into the soil of her family’s estate in Reims. Champagne Taittinger pioneered the blanc de blancs style in the 1940s, and today it is one of the last family-owned houses in the Champagne region. The operation is an enormous one, producing about 6 million bottles each year from nearly 712 acres of vines. Taittinger, a former professional illustrator, spoke with Robb Report about bringing her own brand of creativity—and a little craziness—to the classic Champagne house.

By Janice O'leary
Robb Report

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