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December 07, 2016
Beyond Hennessy: Get Fancy With Delamain Vesper
For most of the mid - to late Aughts, cognac producers concentrated their marketing dollars on China’s ballooning middle class. But with a greater emphasis on personal austerity—along with a new suite of anticorruption laws—killing demand for high-end gifts there, those producers are turning to the U.S., where we can’t seem to consume enough brown spirits: There were 4.7 million cases of cognac sold here in 2015, and that number is expected to reach 5 million this year. Some bottles can get pricey, but don’t let that deter you from gifting an option not so insanely expensive—a little austerity certainly can’t hurt.
by Jim Clarke